Almost no one

We may dream of the mass market, but the mass market doesn’t dream of us. Almost no one visits your restaurant, almost no one buys your bestselling book, almost no one watches the Tonight Show. Rare indeed is a market where everyone is active. We think we’re designing and selling to everyone, but that doesn’t…

via Almost no one — Seth Godin’s Blog on marketing, tribes and respect

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Zain Abiddin is an Entrepreneur & Product Manager. He is the founder and Product Manager of Chillik Media, a design led software agency based in San Francisco.

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