Balance Your Portfolio with the Product Portfolio Matrix

The Matrix Reloaded The product portfolio matrix, also called growth–share and BCG matrix, wants to help you achieve the right blend of young and established products in order to maximise the overall value a portfolio creates. The matrix categorises products as question marks, stars, cash cows, and pets (also known as dogs). The picture below shows the grid with its…

via Balance Your Portfolio with the Product Portfolio Matrix — Roman Pichler

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Zain

Zain Abiddin is an Entrepreneur & Product Manager. He is the founder and Product Manager of Chillik Media, a design led software agency based in San Francisco.

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