A value creation checklist

This project you’re working on, the new business or offering, what sort of value does it create? Who is it for? What mindset and worldview and situation? Is it paid for by organizations or individuals? Does it solve a new problem or is it another/better solution to an old problem? Will a few users pay…

via A value creation checklist — Seth Godin’s Blog on marketing, tribes and respect

The Curse of Knowledge

“Uh, it’s off Airport Road. You should be able to get there from Umstead. I think or, or maybe go up to Estes?”I paused again. I was confusing the person asking me for directions more than I was confusing myself.What was the matter with me?I grew up in Chapel Hill and went to college there. I lived there…

via The Curse of Knowledge — Signal v. Noise – Medium

The Value Driven Product Roadmap – A New Approach

TLDR: In this post, I suggest a different approach to the popular feature driven roadmap by introducing the value driven roadmap concept. Stop confusing your customers with a feature driven product roadmap. User value focus is correlated with higher NPS and revenue growth. Value driven planning puts problems before features. A Value driven roadmap promotes a creator-driven […]

via The Value Driven Product Roadmap – A New Approach — Omri Ziv

The Underappreciated Value of Incremental Design

The Convair Model 118 Flying Car.There’s no such thing as a boring product update.Apple announced iPhone 7 this week, and without missing a beat, the tech press decried it as dull. Tech pundits seem to have this same argument cued up every time Apple launches something that’s not game-changing innovation. I think they’re totally missing the point.There…

via The Underappreciated Value of Incremental Design — Signal v. Noise – Medium

A tunnel is a cave with a light at the end

Just because it’s dark it doesn’t mean we’re underground. It often means that no one has bothered to turn on any lights.

via A tunnel is a cave with a light at the end — Seth Godin’s Blog on marketing, tribes and respect

Number of hours worked is not the same as how effective they (and you) are!

Measuring how hard your team is working by counting the number of hours they work or what time they get in and leave is how amateurs run companies. The number of hours worked is not the same as how effective they (and you) are. I had been invited by Rahul, one of my students from […]

via Working Hard is not the same as working smart — Steve Blank

Teaching Uncertainity

Here’s how we’ve organized traditional schooling: You’re certain to have these classes tomorrow. The class will certainly follow the syllabus. There will certainly be a test. If you do well on the test, you will certainly go on to the next year. If you do well on the other test, you’ll certainly get to go…

via Teaching certainty — Seth Godin’s Blog on marketing, tribes and respect