Ditch the elevator pitch

If there’s true interest, there’s no rush — take your time to listen first and explain secondThere’s no shortage of lore about the importance of the elevator pitch.There’s the 1850s version, in which inventor Elisha Otis’s dramatic demonstration of his innovation — a safety brake that keeps elevators from falling during a cable failure — set a new bar for colorful, efficient salesmanship.There’s…

via Ditch the elevator pitch — Signal v. Noise – Medium

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Zain

Zain Abiddin is an Entrepreneur & Product Manager. He is the founder and Product Manager of Chillik Media, a design led software agency based in San Francisco.

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