I like to think of first time UX of web/mobile apps the same way your first time experience is when walking into a physical shop. Is the place welcoming? Is there any direction of where to look for things? Can you try things without the obligation to buy?
First-time user experience should be an ongoing project within any product development team. I’ve made it a priority to devote at least 10% – 15% of our time each week tweaking and refining on-boarding and first time user experiences.
Krystal Higgins does an amazing job at dissecting different popular apps and finding common themes that have designed a great first-time UX in her blog. Some common elements of great first-time UX are as follows:
- Provide Guided Interaction
- Give Free Samples
- Establish a Personal Focus
This video further dives deep into how you can adapt the above three elements into your own product design process: