Goals & Non-Goals

One of the most important part of our jobs as Product Managers is setting goals — goals for ourselves, goals for our teams, and goals for our products.  Goals are important — they set the North Star for us to know where we’re going, why we’re going there, and how we know whether or not we’ll be successful when we get there.  Properly-formulated goals are an essential component of being a successful Product Manager.  But how many of us think about non-goals?  Those things that we are intentionally choosing not to do in a given project, the things we don’t expect to change due to our efforts, or the subject matter areas that (for one reason or another) we don’t want to address at this time, with this team, or with this project.  Non-Goals are just as important as actual goals, and here are a few reasons to keep them in mind in your next kickoff session…

via Goals & Non-Goals — The Clever PM

Published by


Zain Abiddin is an Entrepreneur & Product Manager. He is the founder and Product Manager of Chillik Media, a design led software agency based in San Francisco.

Leave a Reply