How to build habit-forming products

In his book Hooked: How to Build Habit-Forming Products , Nir Eyal shows us the key characteristics of habit-forming digital products. Essentially, in order to gain unprompted user engagement and repeatedly bringing users back to use your product it needs to have to following four characters built in:

  1. Trigger
  2. Action
  3. Variable Reward
  4. Investment

In the following video Nir shows how successful tech companies have implemented this model into their own products:

Since I’m a huge fan of frameworks. I find the following canvas is great to keep in front you as you brainstorm features for you next or existing app:

Zain Abiddin Hooked Canvas
Hooked Canvas


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Zain Abiddin is an Entrepreneur & Product Manager. He is the founder and Product Manager of Chillik Media, a design led software agency based in San Francisco.

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