It’s almost impossible to sell the future

If you’re trying to persuade someone to make an investment, buy some insurance or support a new plan, please consider that human beings are terrible at buying these things. What we’re good at is ‘now.’ Right now. When we buy a stake in the future, what we’re actually buying is how it makes us feel…

via It’s almost impossible to sell the future — Seth Godin’s Blog on marketing, tribes and respect

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Zain

Zain Abiddin is an Entrepreneur & Product Manager. He is the founder and Product Manager of Chillik Media, a design led software agency based in San Francisco.

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