Make believe problems

We focus on them and elevate them on our priority list. Sometimes, we invent a fake problem and give it great import and urgency as a way to take our focus and fear away from the thing that’s actually a threat. These fake problems have no apparent solution, but at least they give us something…

via Make believe problems — Seth Godin’s Blog on marketing, tribes and respect

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Zain

Zain Abiddin is an Entrepreneur & Product Manager. He is the founder and Product Manager of Chillik Media, a design led software agency based in San Francisco.

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