“Few understand that procrastination is our natural defense, letting things take care of themselves and exercise their antifragility; it results from some ecological or naturalistic wisdom, and is not always bad — at an existential level, it is my body rebelling against its entrapment. It is my soul fighting the Procrustean bed of modernity.” ~Nasim Taleb
In his book Hooked: How to Build Habit-Forming Products , Nir Eyal shows us the key characteristics of habit-forming digital products. Essentially, in order to gain unprompted user engagement and repeatedly bringing users back to use your product it needs to have to following four characters built in:
In the following video Nir shows how successful tech companies have implemented this model into their own products:
Since I’m a huge fan of frameworks. I find the following canvas is great to keep in front you as you brainstorm features for you next or existing app:
In Joseph Campbell’s The Hero with a Thousand Faces, the idea of what makes a hero has been examined through comparing myths and frameworks from different religions and belief. Here’s a video that does a pretty good job of explaining it:
This past weekend I took part in a hackathon by BMW here in San Francisco. The goal of the hackathon was to come up with a consumer app that best utilizes the BMW i3 Car Data & various partner technologies. Our team came up with an app that uses data from your phone’s sensors and your car to give you a score based on your driving performance and incentivizes users on good driving using real life awards such as insurance discounts. Overall, it was an it was amazing experience and our team walked away with $10,000 for the best use of ZenDrive Technologies.