Hi, I'm Zain!

I help companies design, build, 
launch & scale digital products. 


Building world-class digital products.

Hi, I’m Zain Abiddin. I’ve worked 10+ years in the tech industry as a developer, designer and a product manager.  I am a Certified Scrum Product Owner (CSPO) who has helped companies like General Electric, BMW & Emirates ship high impact products. I partner with enterprises & venture-backed startups to provide personalized product consulting, coaching & support. Services include product vision, strategy and roadmap creation, product spec documentation, wireframing and UX for web and mobile, as well as product management training and agile transformation.

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I’ve helped many companies build great products and strong product teams.


Enrollment Experience Revamp


Improving the Evernote Mac UX


Re-Imagining First Time UX


Product Re-Vamp


Building BMW i3 RoadAware

RoadAware was built for the BMW i3 Electric car to provide quantitative feedback on driving performance. RoadAware won the best use of ZenDrive Technologies award.


Shipping Emirates.com

I was brought in as a Product Manager to recover a re-design and re-write for Emirates.com. The project was shipped and successfully A/B tested within 12 weeks of my engagement.

Check out the Re-Design

Augmented Reality 

With my post-graduate work in interactive multimedia, I’ve built products in Augmented Reality such as the Microsoft Hololense. 


It was a pleasure working with Zain on the emirates.com re-design project. He is one of best scrum master I’ve had the opportunity of working with. Zain is a person with a strong ownership and driving for result all the time. Zain is excellent at balancing the technical and managerial aspects of scrum. He is always ready to reach out and assist the team to get the job done. Looking forward to work with Zain again.

Kabil Jayaraman

Lead Software Engineer at Emirates Airlines

Zain is an amazing Product Manager and leader who contributed his expertise to many Gigsters projects. He consistently motivated team members to deliver beyond their own expectations. Zain’s capacity for delivering high profile products under pressure is second to none. I thoroughly enjoy working with Zain.

Sandrine B

Head of Community and Operations at Gigster

I’ve met many remarkable people since I moved to the Bay Area, and Zain is among one of them. He combines a great understanding of design and engineering along with incredible entrepreneurial drive and networking skills that make him ideal for the startup world. If I were to start a business, he would be among one of the first persons I would call.

Tony Aube

Staff Designer at Osmo


Get trained in Scrum & Lean UX with world’s best product creators.

I have hosted Product workshops in San Francisco, New York and London at the following companies: Weebly (SF), Redfin (SF), Spotify (NYC), Betworks (NYC),

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Training & Workshops

Featured on CreativeLive

My work today mainly focuses on building and training evidence-based, customer-centered executive & product teams. These teams often utilize lean principles and agile software development. I’ve been featured on CreativeLive for their UX courses. 

Watch me on CreativeLive

Product Community

Joing my community of Product Managers in San Francisco, New York City, London & Dubai 

San FranciscoNew York CityTorontoLondonDubai


Here are free E-Books I’ve written to help you grow your business.

Online Traffic Generation Methods

Available on Gumroad


The Art of Business Branding

Available on iBooks


Let’s chat!

Thanks for visiting my personal site. I would love learn about your product challenges and see how I can help.

Schedule a Chat

Latest Articles

Here are the latest articles from my blog.

The Aggregator Paradox — Stratechery

Which one of these options sounds better? Fast loading web pages with responsive designs that look great on mobile, and ads that are respectful of the user experience The elimination[…]

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Conversational Commerce, without the BS

I’m investing substantial time and effort in helping people to better understand what all the hype around AI and conversational commerce technologies like chatbots and intelligent digital assistants is about.[…]

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Optimize for an Experience not a Platform

The pace at which new platforms are introduced is increasing rapidly. This means that our customers are always looking for the next opportunity to get their hands on new technology and use[…]

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You’re in Great Company

I’ve had the opportunity to meet and work with my heros in tech and learn from the best. Here are some of the people who I’ve learned from: