A few weeks ago I had the opportunity to attend Lewis Howes’s CreativeLive Course called “Start Your Profitable Podcast & Build a Brand“. Lewis himself is the host of “The School of Greatness”, a podcast I’ve been listening for a couple of years. He interviews renowned athletes, authors and people who have already achieved some level of greatness in life. By being a part of the in-studio audience on CreativeLive I got the opportunity to sit in a hotseat and get direct feedback from Lewis himself on my interviewing skills. Here’s the video below:
I consider Lewis a mentor of mine. I’ve learned a lot about building an online business through his podcast and the content he has shared. He recently also came out with the The School of Greatness Book. It’s a great playbook for making your vision into a reality.
In the book he goes over the following 8 Steps for living a life of greatness:
Create A Vision
Turn Adversity into Advantage
Cultivate A Champion’s Mindset
Master Your Body
Practice Positive Habits
Build a Winning Team
Live a Life of Service
The book is filled with stories of how Lewis himself was able to use the above steps to change his life from living on his sister’s couch to becoming a successful entrepreneur. It’s a highly practical book that I highly recommend you check out!
You’ve probably noticed that I’m a framework junkie. I look for frameworks I can apply to pretty much every area of my life and work. Below are some principles/framework I use for coming up for new product ideas adapted from the book: Made to Stick: Why Some Ideas Survive and Other Die:
Principle 1 – Simple
Simplicity isn’t about dumbing down, it’s about prioritizing. What’s the core of your message? Can you communicate it with an analogy or high-concept pitch?
Principle 2 – Unexpected
To get attention, violate a schema. To hold attention, use curiosity gaps. Before your audience has to want it.
Principle 3 – Concrete
To be concrete, use sensory language. Remember the Velero theory of memory – try to hook into multiple types of memory.
Principle 4 – Credible
Ideas can get credibility from outside or from within, using human-scale statistics or vivid details. Let people “try before they.”
Principle 5 – Emotional
People care about people, not numbers. Don’t forget the WIIFY (What’s In It For You). But identity appeals can often trump self-interest.
Principle 6 – Stories
Stories drive action through simulation (what to do) and inspiration (the motivation to do it).
Creativity is a drug I cannot live without. ~Cecil DeMile
I’ve been fascinated by the work of Steven Kotler on the state of “flow”. It is the state of ultimate human performance. We have all experienced it. It’s that feeling of being in the zone where we lose track of time and produce our best work. The following is a great playlist that covers flow really well:
“Few understand that procrastination is our natural defense, letting things take care of themselves and exercise their antifragility; it results from some ecological or naturalistic wisdom, and is not always bad — at an existential level, it is my body rebelling against its entrapment. It is my soul fighting the Procrustean bed of modernity.” ~Nasim Taleb
In his book Hooked: How to Build Habit-Forming Products , Nir Eyal shows us the key characteristics of habit-forming digital products. Essentially, in order to gain unprompted user engagement and repeatedly bringing users back to use your product it needs to have to following four characters built in:
In the following video Nir shows how successful tech companies have implemented this model into their own products:
Since I’m a huge fan of frameworks. I find the following canvas is great to keep in front you as you brainstorm features for you next or existing app: