The best way to stand for something

The best way to build a brand that matters, a story that spreads, an impact that we remember, is to understand a simple but painful trade-off: If you want to stand for something, You can’t stand for everything. “Anyone can be our customer and we will get you what you want…” is almost impossible to…

via The best way to stand for something — Seth Godin’s Blog on marketing, tribes and respect

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Zain

Zain Abiddin is an Entrepreneur & Product Manager. He is the founder and Product Manager of Chillik Media, a design led software agency based in San Francisco.

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