The Why before the Why

Before “Why They Buy” there’s “Why They Shop”Every company is interested in why people buy their products, but rewind time a bit further and you’ll find even more fundamental insights.Before someone goes buying, there’s a reason they go shopping.There are usually a few events that lead to the desire — or demand — to shop. Something happens that trips the…

via The Why before the Why — Signal v. Noise – Medium

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Zain Abiddin is an Entrepreneur & Product Manager. He is the founder and Product Manager of Chillik Media, a design led software agency based in San Francisco.

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