I’m a huge fan of the Lean UX methodology when it comes to solving problems and building better products. Another book that takes the whole Lean UX methodology to the next level is Sprint by Google Ventures. The book offers the same themed day approach where a five-day process leads to answering crucial questions through prototyping and testing ideas with customers. A typical week using the Sprint approach looks like the following:
The following playlist goes over each day of a Sprint week and what makes the process special:
Ken Norton in this talk emphasizes the importance of having a 10x mindset when solving product problems and how it should be a way of thinking.
He gives the example above where most companies make decisions based on the option that has the highest probability of success rather than the option that has lowest probability of success but the highest outcome without looking at the expected values of each option.
It shouldn’t matter if you work for a large company or a small startup. The following are some principles you can apply in order to start thinking in a 10x way:
Failure must be an option
Great work comes overtime by repition and learning by failure. In product management, the more you ship the better the quality of the products you ship become. “Pefection is the enemy of progress” quote applies here.
People want to do great work, let them
Majority of the time people perform their best when they get to work on problems that interest them. Google is famous for giving their employees 20% time, other innovative companies have hack days every quarter. Moreover, transparency is a key component to this so that every team member knows what everyone else is working on. Default to open policy allows better collaboration and creates the environment for people to their best work.
Use data, not opinions
By backing your decisions with data, teams move faster becuase less time is spent arguing and more time testing assumptions to see what works and what doesn’t.
Measure impact, not effort
As product managers it’s easy to get caught up in the nitty gritty details of launching a feature like managing bugs in a que or number of engineers involved. Instead to obtain the 10x mindset it’s important to measure the impact. “We will have accomplished this” not “we need to do that”
Be bothered by limitations
Limitations will always be there in every project. To really make that leap from 10% improvement to 10x results you can’t surrender to limiatations but instead be bothered by them.
Bet on trends
Timing definitely plays a huge role in launching successful products. Achieving that 10x result can be a lot about launching something at the right time. Slack and Periscope are two companies I think have taken advantage of that. Instant messaging within work was available through products like Basecamp’s Campfire product but the adoption wasn’t there when 37Signals originally launched Campfire. Same with Periscope, Livestream had a similar product way before periscope but cell phone devices didn’t have the resolution or speed when they originally launched.
To learn more about these principles I recommend reading Ken Norton’s original post on medium that talks more about this. These principles definitely have allowed me to shift my product management approach and the way I solve problems. How will you shift your thinking from 10% to 10x?
“Artists are uniquely placed to … creatively participate in the larger cultural process of re-engineering subjectivity, of pushing the envelope of experience.” – Erik Davis
I’m a huge fan of Jason Silva and the Shots of a Awe. In the video below he talks about the joy of getting lost to truly find ourselves. I find that to be especially true with finding new ideas. It’s always a messy process and as creators it’s important to find joy in it.
In Linchpin, Seth Godin talks about becoming a indispensable. If you’re an employee Seth gives you the tools to stop being just a cog in the system. If you’re an entrepreneur he enlightens you on how you can take your work and transform it into art that deeply connects with your customers/users.
Seth Godin talks more about how to make yourself irreplaceable in the video blow:
A few weeks ago I had the opportunity to attend Lewis Howes’s CreativeLive Course called “Start Your Profitable Podcast & Build a Brand“. Lewis himself is the host of “The School of Greatness”, a podcast I’ve been listening for a couple of years. He interviews renowned athletes, authors and people who have already achieved some level of greatness in life. By being a part of the in-studio audience on CreativeLive I got the opportunity to sit in a hotseat and get direct feedback from Lewis himself on my interviewing skills. Here’s the video below:
I consider Lewis a mentor of mine. I’ve learned a lot about building an online business through his podcast and the content he has shared. He recently also came out with the The School of Greatness Book. It’s a great playbook for making your vision into a reality.
In the book he goes over the following 8 Steps for living a life of greatness:
Create A Vision
Turn Adversity into Advantage
Cultivate A Champion’s Mindset
Master Your Body
Practice Positive Habits
Build a Winning Team
Live a Life of Service
The book is filled with stories of how Lewis himself was able to use the above steps to change his life from living on his sister’s couch to becoming a successful entrepreneur. It’s a highly practical book that I highly recommend you check out!