Snapchat is the darling of technology: for years, we’ve fawned over the company for being innovative, using daring interfaces and out of the ordinary tactics to get people to pay it.
Despite the fact that the app was always what some would consider “hostile” to new users, full of design anti-patterns, it managed to gain a fledgling user base of 180 million monthly active users. It’s an impressive feat, and one that the company is about to IPO for $20 billion over, but I think the company’s reign is coming to an end.
Snapchat started as something completely foreign to us all: it was a camera that didn’t save anything — if you took a photo, and it was opened by someone else, it was gone forever. At the time, that was alien, but eventually, as we all grew weary of social media and burnt out on over-sharing, it caught on.